There are a few things you can do as the CEO of your company to be prepared for marketing to the contracting officers to make them want to say YES to purchasing either goods or services from your business. Cost to have one professionally prepared Range from $100-600.
A Capability Statement TELLS the government buyer what you can do. Of course you must also have the ability to SHOW them when the time comes to perform:
One requirement is a Capability Statement: Here is a quick outline of what you would want to include in yours:
The following information is important to include in your company’s Capability Statement:
Name and company branding, slogan (if any)
Summary description of the company
Core Capabilities
Description of major services offered
Federal Small Business Certifications
Contract Vehicles in which you participate (Federal and State)
State Certifications
Local, Quasi, and Non-Government agencies you have served
Major Clients (list the most important), Commercial and Government
NAICS Codes
Partners and authorized resellers
Staff clearances and certifications
General Company information, including
Registered company name
DBA
Year of incorporation
State of incorporation
Corporation type
U-E-I Number
CAGE Code
Contact information
Tips
Visually appealing
1 page (front and back)
Present information concisely
Use bullets, simple tables, highlighted sections for readability
Have someone from outside your company read your statement and provide feedback, before sharing with customers/potential customers
Be sure to check spelling and grammar
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