The list of tools is long, but we’ll highlight a few more that are specific to small business support.
Office of Small and Disadvantaged Business Utilization (OSDBU): This office has several resources from a calendar of training events to a contractor forecasting tool and additional training resources.
Procurement Technical Assistance Center (PTAC): Find your local PTAC for one-on-one counseling and upcoming networking events.
GSA’s Small Business Support: Search for your local small business contact to help you with opportunities, outreach, training, and counseling.
Don’t let these free resources go to waste! Each and every one is there to help you get a leg up in the government marketplace.
Close it Out: Create a Marketing Plan
When implementing your marketing strategy, it's important to have a plan in order and stick to it, but in order to do so and succeed, you'll need a good one. A solid marketing plan is going to keep elements open to adaptation while continuously maintaining its foundation. To do this, you'll have to build off of both your knowledge gained about this new territory and your knowledge of your own small business.
It’s important to know what distinguishes your product and service from the competition, and how you can meet a particular agency’s need. During your market research, you’ll want to come up with a list of target agencies to go after and create necessary capabilities statements for each one. Focus on the agencies with the most opportunity and create a strong plan from there.
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